This is a collection of material that I understand as evidence of a cultural turn to softness. Much of this material also highlights the commodification of these soft impulses. I understand softness as an orientation toward vulnerability, emotionality, and earnestness. These are qualities that have been feminized and, thus, devalued in Western society. I will be adding to this page as I find more relevant material.
The Cultural Turn to Softness: A Syllabus